W7L5-商業(yè)基礎(chǔ)-成本

1.你認(rèn)為電商運(yùn)營的成本包括哪些？在電子商務(wù)實(shí)際運(yùn)營中發(fā)現(xiàn)有哪些利用價(jià)格去吸引消費(fèi)者的方法？

(1)電商運(yùn)營的成本包括：系統(tǒng)的軟硬件，運(yùn)行與維護(hù)，專業(yè)人員成本，信息服務(wù)費(fèi)

(2)在電子商務(wù)實(shí)際運(yùn)營中利用價(jià)格去吸引消費(fèi)者的方法有：節(jié)日打折，送優(yōu)惠卷，評價(jià)送紅包等等

2.隱藏題(上課時(shí)發(fā)布)

? ?最有興趣了解成本的產(chǎn)品：口紅

? 成本組成：材料正本，工作人員工資，推銷費(fèi)用，經(jīng)營費(fèi)用，

3.閱讀一篇以上price(價(jià)格)相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容

文章來源：https://en.wikipedia.org/wiki/Price

? ? ? 主旨：Price sometimes refers to the quantity of payment requested by a seller of goods or services, rather than the eventual payment amount. This requested amount is often called the asking price or selling price, while the actual payment may be called the transaction price or traded price.

? 關(guān)鍵詞：black market黑市場? asking price要價(jià)? law of one price一價(jià)定律? barter exchange物物交換

? ? ? ? ? ? ? ? ? supply and demand供應(yīng)和需求

W7L6-商業(yè)基礎(chǔ)-In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.商業(yè)模式

1.選擇一個你相對了解/感興趣的商業(yè)APP，使用商業(yè)模式畫布9個模塊對其進(jìn)行分析。

2.閱讀一篇以上 business model 相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容

? ? 文章鏈接：https://en.wikipedia.org/wiki/Business_model

? ? ? ? ? 主旨：A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy.

? ? ? 關(guān)鍵詞：business strategy經(jīng)營策略? business process業(yè)務(wù)流程? organization 組織