W8L7-商業(yè)基礎(chǔ)-經(jīng)典電商模式,W8L8-商業(yè)基礎(chǔ)-網(wǎng)購微創(chuàng)新

假如你是一個移動電源/服裝/化妝品/或其他商品的商家,打算去天貓或京東開個專賣店,比較一下兩個平臺你各自需要準備的材料和資金成本。

我打算開以"水密碼"為主的化妝品專賣店。

考慮還是天貓好,開店步驟:

(一)申請企業(yè)支付寶賬號且通過商家認證:

1.申請企業(yè)支付寶賬號

2.如何通過支付寶商家認證

(二)登錄在線申請頁面:

1.登錄天貓招商頻道點擊【立即入駐天貓】

2.閱讀商家須知并完成在線考試

(三)提交信息:

1.提交信息并線上簽約:考試通過驗證支付寶后,在線輸入申請公司信息及在線簽訂服務(wù)條款、服務(wù)協(xié)議及支付寶代扣協(xié)議。

2.上傳品牌logo:上傳品牌logo,上傳的logo必須和商標局備案的一致。

(四)等待審核:

1.郵寄您的企業(yè)資質(zhì)及品牌資料等待天貓工作人員審核。(所提供資料全部為復(fù)印件材料,均須由商家加蓋公章,天貓概不退回,請自行留底)

2.請以天貓帳號登錄“我的淘寶-我是賣家-天貓服務(wù)專區(qū)”,在15天內(nèi)完成保證金/技術(shù)服務(wù)年費的凍結(jié)繳納操作。逾期操作,本次申請將作廢。

(五)發(fā)布商品、店鋪上線:

1.請以天貓帳號登錄“我的淘寶-我是賣家-天貓服務(wù)專區(qū)”,點擊“發(fā)布商品”,根據(jù)頁面提示,在30天內(nèi)發(fā)布滿規(guī)定數(shù)量商品。逾期操作,本次申請將作廢。

2.點擊“下一步,店鋪上線”,店鋪正式入駐天貓。

保證金5000不等,

技術(shù)服務(wù)費年費,

品牌授權(quán),大陸公司企業(yè)憑證。


京東:

京東開網(wǎng)店需要的條件如下:

1. 商城堅守品牌正品,杜絕“假、二、水”,全力打造讓客戶滿意的網(wǎng)上商城;

2. 商家企業(yè)資質(zhì)要求: 公司注冊資金50萬及50萬以上人民幣;公司企業(yè)憑證。

3. 京東平臺使用費用是6000 保障金看你做哪個行業(yè) 從1萬到10萬不等。


有關(guān)化妝品不同:

天貓只招商品牌庫內(nèi)的品牌,一般是大品牌、知名品牌

開店公司注冊資本高于100萬人民幣(包括100萬);

開店公司依法成立兩年及以上;

開店公司需具備一般納稅人資格;

暫不接受未在中國商標總局注冊商標的品牌入駐;

需要提交一份第三方檢測中心的質(zhì)檢報告(紡織類:國家針織產(chǎn)品檢測中心)

其他類目的可以在天貓招商平臺看。

京東申請開店公司及化妝品品牌要求:

1.? 如商標處于“注冊申請受理”狀態(tài)(即“TM”商標),注冊申請時間須滿六個月;

2.? 開店公司注冊資本不得低于50萬元人民幣。

3.若經(jīng)營國產(chǎn)商品,則每個品牌須至少提供一份由第三方質(zhì)檢機構(gòu)出具的一年內(nèi)的檢測報告。成品檢測報告內(nèi)容須包含品牌名稱、產(chǎn)品名稱和各類產(chǎn)品對應(yīng)的下述必檢項目

2.通過B2B平臺,為老家的某家制造型企業(yè)尋找線上客戶,給出使用該平臺的理由。參考艾瑞數(shù)據(jù)B2B網(wǎng)站。

贛南臍橙果汁加工制造廠:

淘寶

原因:用戶流量廣,注冊簡單,起步資金低。

3.閱讀三篇以上分別包含B2B、B2C、C2C主題相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容

1.Business-to-business

(B2B or, in some countries, BtoB) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:

A business is sourcing materials for their production process (e.g. a food manufacturer purchasing salt).

A business needs the services of another for operational reasons (e.g. a food manufacturer employing an accountancy firm to audit their finances).

A business re-sells goods and services produced by others (e.g. a retailer buying the end product from the food manufacturer).

B2B is often contrasted with business-to-consumer (B2C). In B2B commerce, it is often the case that the parties to the relationship have comparable negotiating power, and even when they do not, each party typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is shaped to a far greater degree by economic implications of information asymmetry. However, within a B2B context, large companies may have many commercial, resource and information advantages over smaller businesses. The United Kingdom government, for example, created the post of Small Business Commissioner under the Enterprise Act 2016 to "enable small businesses to resolve disputes" and "consider complaints by small business suppliers about payment issues with larger businesses that they supply".


2.Marketing for B2B vs. B2C – Similar but Different

Posted on April 6, 2007 by Debra Murphy

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Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?

Well, yeah they are people, but a person buying a product for themselves verses buying for their company is a very different, emotional experience. In fact, there are profound differences that you must remember when developing your marketing activities. B2B depends on relationship building marketing efforts. Using consumer-focused strategies to market your B2B business will, at best, just cost you money. And, in some cases, it may cost you customers.

3.C2C (also known as Coups2Cross) was formed in 1998 in the city of Nantes. The collaboration group consists of 4 French DJs: Atom and pFeL from Beat Torrent and 20Syl and Greem from Hocus Pocus. Each member of the group uses his turntable as an instrument, recreating in turn drums, bass guitars, scratching a riff of guitar or shearing the brass.

來源:bing.com

1.什么情況下,你會安裝一個新app?什么情況下,你會推薦他人安裝一個app?

我覺得這個app對我生活,學(xué)習(xí),工作或者興趣愛好方面有幫助和好處的話,我就會選擇安裝。

當(dāng)我覺的這個app對我有好處,對他人也有好處的話,或者這個app符合別人興趣愛好,能夠幫助別人解決一些問題的話,而別人并不知道這個app存在,那我會把它推薦給別人。

2.閱讀一篇以上ecommerce? innovate相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容

ecommerce? innovate:

The world economy throughout history has bared witness to a series of innovations, fluctuations and new concepts created out of what seemed for many, thin air. The way of doing business has continuously evolved, from a commodities market to a goods based economy to a service economy and to the latest, experience economy. Most of human history has functioned by relying heavily on what is known as the commodities, and later goods based economy, in recent history however, most of the developed countries have switched to a service based economy transferring most of the goods production facilities to the developing world.

The question might arise however, why would countries willingly give up goods production and therefore the job comes with them. In the simplest terms, countries that are considered first world simply aim for their economy to be based on what is most profitable and what is considered to be cutting edge. Technology which incorporates both hardware and software elements are at the forefront of those types of business activities there with computer knowledge becoming the norm for even the simplest of service providing companies.

There is no doubt that the IT incorporates much of the skills required for individuals to be successful and competent at the workplace both in the world of today and that of tomorrow. One only needs to look at the number of both young and seasoned individuals who choose to pursue a bachelor’s in IT science as it provides certainty when it comes to the job market. And if there is still any doubt, one only needs to open a job search engine and look at the available listings in any developed country, and see for themselves that the competences required are most if not all dependent on an IT background. If you are looking for more information on IT related industry, visit ecommerce-innovation.com.

economist 經(jīng)濟學(xué)家

socialist economy 社會主義經(jīng)濟

capitalist economy 資本主義經(jīng)濟

protectionism 保護主義

autarchy 閉關(guān)自守

primary sector 初級成分

private sector 私營成分,私營部門

public sector 公共部門,公共成分

economic channels 經(jīng)濟渠道

economic balance 經(jīng)濟平衡

economic fluctuation 經(jīng)濟波動

economic depression 經(jīng)濟衰退

economic stability 經(jīng)濟穩(wěn)定

economic policy 經(jīng)濟政策

economic recovery 經(jīng)濟復(fù)原

understanding 約定

concentration 集中

1/50頁

holding company 控股公司

trust 托拉斯

cartel 卡特爾

rate of growth 增長

economic trend 經(jīng)濟趨勢

economic situation 經(jīng)濟形勢

infrastructure 基本建設(shè)

standard of living 生活標準,生活水平

purchasing power, buying power 購買力

scarcity 短缺

stagnation 停滯,蕭條,不景氣

underdevelopment 不發(fā)達

underdeveloped 不發(fā)達的

developing 發(fā)展中的

initial capital 創(chuàng)辦資本

frozen capital 凍結(jié)資金

frozen assets 凍結(jié)資產(chǎn)

fixed assets 固定資產(chǎn)

real estate 不動產(chǎn),房地產(chǎn)

circulating capital, working capital 流動資本

available capital 可用資產(chǎn)

capital goods 資本貨物

reserve 準備金,儲備金

calling up of capital 催繳資本

2/50頁

allocation of funds 資金分配

contribution of funds 資金捐獻

working capital fund 周轉(zhuǎn)基金

這是3篇英語文章不認識的單詞

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